Which holidays and events help you earn now

At the moment the most popular approach among our partners is a ‘holiday approach’. This is what you can start working with now (in Sweepstakes, but this approach can be used for other verticals as well): 

October 31st — Halloween. Anything that you can find: from Coca-Cola offers to home decor. The holiday itself can inspire new and optimized creatives to grab the attention of potential customers. 

November 10-16th — Mexican Black Friday (Buen Fin). iPhones, Samsung and any other expensive gadgets.

November 11th — Black Friday. Any good devices, Amazon vouchers etc.

November 24th — Thanksgiving day in the US. 

November 20th – December — Football World Cup. Time for big screens that won’t let you miss any move on the field.

December 25th — Christmas in Europe and the States. You can start as early as the beginning of December with no limitations on types of offers.

The list is not complete, obviously. For each GEO and culture you can find dozens of local holidays (that are easily googleable). 

The idea is not in the holidays per se, but in the approaches. If you follow the world news, you’ll be able to create an ad for any occasion. Here are some examples of what we worked with when everyone else was using the same old methods: 

• gas coupons when gas prices soared;
• toilet paper and streaming services during the pandemic; 
• iPhones in September (though are popular all year round);
• Black Friday in November (btw, can be found in different countries in odd months under different names), etc. 

Here is some real story from our media buyer:

A pre-lander is a must-have for sweepstakes offers. We usually use Wheels of Fortune or prize boxes, but we had some cases of working with social traffic where we gave some motivational stories.
For example, when a new iPhone was released, we called for ‘Old models clearance! Get an iPhone for just $1!’. We created a pre-landing page where we said there had been a crash of a cargo ship that was transporting new models. They managed to save several containers, but since they are up for being written off, we decided to give them away.

In other words, you can earn with anything you want, but don’t forget about the context: local events, economic situation in the region, new trends of Gen Z and so on. To illustrate this idea, we’ll present a case from our partner. We’ve kept it for this exact moment to show how effective it can be to use national holidays😏

Case for $910: sweepstakes during holiday season with 59,55% ROI

• Offer: 4013 Buen Fin MX pop
• Vertical: Sweepstakes
• GEO: MX
• Traffic source: Pop
• Leads: 3642
• Expenses: $934,32
• Earnings: $1845,20
• Profit: $910,28
• Profit from additional monetization: $463.84
• СR: 3.28%
• ROI: 59.55%
• Time period: 01.11-30.11.2021

Campaign settings and flow

This time I went to Zeydoo to find a sweepstakes offer specifically designed for Buen Fin (‘good weekend’). It is a big-scale national event in Mexico, the so-called Mexican Black Friday. And I had to target just one GEO with one language. 

For this campaign I decided to use one creative and a quite typical but still effective landing page for Sweepstakes that was translated into Spanish: 

Landing: Get the best deal at Buen Fin 2021! Don’t miss the opportunity to save money! 

I still, however, divided the campaign into Desktop and Mobile. The Desktop campaign didn’t show great results. Once I saw negative ROI and no profit, I turned it off immediately. The mobile was way better: profit was close to zero, but the CR at 1,86% made me hopeful. And showed me that I needed to optimize it.
To make the CR higher, I added additional targeting for Android users. It worked, the parameter grew up to 3,29%. 

Besides, in the first two weeks (01.11 – 13.11) the advertiser gave me a rate bump. He didn’t have any concerns: 1000 conversions showed the traffic was good. 

To this campaign I added two more things:

• Smart Tag from ProPush.me. With this my landing page started showing the option to subscribe to push-notifications. The idea behind it was that users will subscribe and start getting push-notifications – and ProPush.me will pay me for the subscribers. This simple step allows you to compensate for test expenses (especially, if your offer doesn’t bring many conversions) and secure some additional income with little effort.

TrafficBack link. TrafficBack helped monetize the rest of irrelevant traffic. The principle of work is simple: a user goes to your offer’s page, doesn’t see anything interesting and doesn’t subscribe to push-notifications. Then they press on ‘Back’ in the browser to exit the page. But this will redirect them to the SmartLink with a more suitable offer. You can ask Zeydoo for a SmartLink.

It worked well: the campaign started showing profit.
When Buen Fin finally started, it skyrocketed my profit! The event was held from November 10th till 16th which was the most profitable period of the whole campaign (and it continued this way up till November 18th – the offer was giving me money even after the holiday was over). 

Final results of the Buen Fin campaign are here:

What to work with right now

If you opt for a holiday-based approach for the offers, don’t forget to ask your manager to give you the relevant list of offers for the upcoming events. The world and Zeydoo are not standing still!

This is what works well with us:

6884 DE – Lidl + eBike. SOI-offer with $3.06 for each registration. Facebook now shows the best results. You can always work with adult traffic.

7016 IT – iPhone 14 Direct. Another SOI-offer. $2.64 for a registration. Test cap – 50 conversions. After a traffic check – unlimited.

6372 UK – Aldi E-bike. SOI, $2.00 for each registration. Cap – 50 conversions.

5899 BR – BIG TESTER – CPL. Offer with an interesting flow: register on Big Tester and get free products to test at home AND get a chance to win an iPhone. $0.28 for a registration.

To look at statistics and see other offers you can go to @IvchenkoAnna. And now let’s have a look at the sweepstakes funnel and talk about how to work with the vertical if you’re a newbie.

Working with Sweepstakes if you’re a newbie

This is exactly the time to start with traffic!

• If you’ve ever worked with Zeydoo – it’s time to start driving traffic to our offers again! We’ll give you +20% to your first withdrawal. 

• Everyone who has been bringing more than $5,000 for a month, we’ll add $300 to the payout, if it’s $10,000 – +$700. If you send more than $10,000, we can offer you a more personalized reward.

• Before the New Year our TOP 3 partners that bring the most traffic will get prizes (Playstation 5, iPhone etc.)

* The offer is standing till the end of December: message our manager to start earning now and get more than $2000 to your balance. We’ll be posting more information about each holiday on our social media: approaches, offers, creatives, GEOs etc. – don’t forget to subscribe to never miss a thing. This week we’ll be talking about Halloween 🎃 The links to our social media will be at the end of the article.

We’ve already covered the approach that can help you earn money. Now let’s see how we can work with the vertical in general. A funnel in Sweepstakes basically consists of the offer, traffic source, creative, pre-lander and a landing page from the advertiser. Here is a quick overview of all the steps and what advice our media buying can give you.

Offer and GEO: how to choose and what to pay attention to 

Let’s start with the offer, shall we? A good offer will get you halfway to success. Our managers launch only the best offers on the market, but you still need to be able to evaluate the offer based on this criteria:
User’s interest in the product. If we talk about push/pop traffic, targeting is not particularly good there (except for language, browser and OS). You need to understand that a scooter giveaway in the US (where they value personal cars more than anything) will not be the same as an iPhone or an Amazon voucher giveaway. And it might not bring you the same results as in other countries, for instance.

• Payout model. If it’s SOI/DOI, you have fewer chances of a user to get off the ‘hook’ than in CC submit (people are not really willing to leave their card info on unknown resources). There are also countries where online card payments are not really widespread.  
• Your type of traffic in this GEO. For example, our media buying has some main traffic sources – push/pop notifications in PropellerAds, Adsterra, Galaksion, Clickadu. TikTok and doorway pages also perform well. We work with both desktop and mobile traffic, but mobile converts better. While choosing an offer we definitely try to assess how much of potential traffic we can expect in this GEO.

Sweeps also convert well with Facebook, similar approaches are used. If you need accounts for setup and sweep outflows without microspends, please contact the MakeMoney TEAM shop.
Here is a thought that we’ve been highlighting throughout this whole article: Sweepstakes is a vertical with giveaways and gifts which means it’s better to promote it with a special emphasis on some upcoming event.
Well, except for the gas vouchers.

Creatives: where to find them and how to create them

Now that we know what offer we want to work with, it’s time to get creative (we mean, creatives). The best way to get inspired are spy tools. You might think that most publishers

Don’t really care about making their creatives artistic (which is true), but in reality – the simpler the message is, the better. 

Since we have constant traffic from push/pop and Tiktok, we decided to see what creatives publishers use with these sources. Having surfed through hundreds of adult and casino banners, we’ve found some good creatives with texts.

Classics:

Title: Safaricom: (1) New message 💬

Text: You won a brand new iPhone 14 Pro Max today! 🎉

A cool approach right here:
Title: You can win an iPhone 14

Text: Spin the wheel to get a special prize 🎁

Title: Sheng Siong Giveaway Time

Text: Get your $1000 voucher for free

Title: Ordine №2314719621 consegnato

Text: Il tuo iPhone 13 Pro è completamente pagato

Advice from media buying: if you plan on starting traffic with sweepstakes, get yourself a text document and save all the phrases in different languages. They will prove useful in the future.

TikTok videos are more interesting. Here we either film them ourselves (which is faster) or look for donors on TikTok or make montages of unpacking/deliveries/wins from YouTube. The main rule here is that it should evoke emotions. Here are some examples from TikTok donors:

https://youtube.com/shorts/uUGonGeX4gU 

https://youtube.com/shorts/n4Jp3FF3RJ4 

https://youtube.com/shorts/f3sz-JpMdT8

https://youtube.com/shorts/Zs82bYb705Q

https://youtube.com/shorts/WDPIyt67Ess

https://youtube.com/shorts/KDRflFsHXo0

https://youtube.com/shorts/F4diW5dv2X8

https://youtube.com/shorts/9hh0dNVMpnY

https://youtube.com/shorts/07BnGU9ZTpU
To search for creatives you can use these hashtags:  #winneriphone #amazonvoucher #giveaway #coupons and their variations.
NB: before making a creative/pre-lander think about what would get you interested in the giveaway? Be creative, think outside the box. Test some pictures, videos that might interest different users: men/women, people older or younger. Sweepstakes are perfect for this because tests won’t be expensive.

Pre-lander: to use or not to use and where to find them

We all know nothing is truly free in life, so one creative won’t solve the problem. We need a pre-lander, a page with a motivating story or with some interactive game/survey/… that will get the user to make the target action.
Pre-lander can be different: prize boxes, Wheels of Fortune, surveys, storytelling. If you want to see what it should look like and where to find them, go again to any spy service. Here are some examples from a fifteen minute search: 

https://youtu.be/vkoJSw3dSvI 

https://youtu.be/XmlV4cBGCDI 

https://youtu.be/0v4I1tJw100 

https://youtu.be/wpoAv_e7eSM 

Resume

It does look like sweepstakes don’t have many pitfalls, which might be true compared with other verticals. However, seasoned media buyers can get maximum from their traffic in Sweepstakes thanks to their experience, intuition and ready-made lifehacks. 

Our message in a nutshell: think everything through, get more creative, use ‘holiday/events approach’. And get your high ROI.

That’s it! Go to Zeydoo and subscribe to our social media – we’ll be posting more useful content✌️

Creos: 

The main creative was a picture of an attractive girl aged 30-35. The main message was a free course on what cryptocurrencies are and how the world of cryptocurrencies works.

As the second creo partner used a similar picture, but with a man standing in front of an expensive car.

A creative with a woman of brighter and more informal appearance, geared toward a younger audience. Main message: Don’t let yourself be fooled by crypto. We tell you how to avoid being cheated and invest correctly!

Promotional page: Our partner bought a Facebook page in advance, which he renamed the School of Economic Literacy. After two weeks of posting pre-prepared materials, the AC was launched.

Target audience: Mexico, cities with a population of up to 1,000,000, Men between 18 and 35 with interests in finance

Landing page: A bot retranslating traffic to a telegram channel.

Content: The channel’s content was divided into several themes. Since our web originally knew Spanish, he had no problem writing the content. The main headings were: a. course summaries, b. news c. useful tips and, of course, active promotional offers.

Mechanics: 

Web created 3 bots for each company. The user goes to the bot, followed by a launch with a simple funnel.

The following menu then appears:

The user can go straight to the channel, or he can read an article where a partner has described a success story related to crypto-investments in a summary and again with a CTA – go to his channel.

Creative 1: Statistics 

Looking ahead: a picture with an attractive girl blew up the audience. The partner managed to get unrealistically cheap clicks at the cost of 2.6 rubles with conversion into bot launch of 74%

Out of 9,551 clicks, he received 6,278 bot runs. Total cost per subscriber was $0.02

Clicks: 9551

Cost per clicks: $398

Bot Launch: 6278

Bot launching costs: $0.06

Creative 2: Statistics:

Everyone who works with Latam knows that the male audience is more likely to click on beautiful women, but this hypothesis was also tested. The partner got slightly worse statistics and suspended the creo.

Clicks on the link: 7432 persons

Clicks costs: $479

Bot launch: 4212 people

Bot launching costs: 0.11$

Creative 3: stats 

This creative also converted worse due to the more strict image of the girl from the office, but it still shot better than the one with the man.

Clicks on the link: 8386 persons

Clicks costs: $511

Bot launch: 5231 people

Bot launching costs: 0.09

Total statistics: 

Clicks on the link: 25351

Clicks costs: $1388

Bot Launch: 15721

The cost of 1 bot launch: $0.08

Subscribers in the channel: 5890

Conversion to leads

We get two channels of interaction with the audience. The first is a channel with a more complex funnel and time-consuming post-writing story, the second is a bot.

The channel

We won’t look at the content grid. Most of the content here is first-person translations of posts from English-language channels. The interesting thing here are promo posts. Our partner mainly promoted the Prime XBT offer through the channel, although on certain days there was also promotion of the 0xBet casino offer

One example of live-streaming content

Example of warming up the audience to the PRIME XBT promotional offer

Warming up the audience to the 0xBet promotional offer

Warming up the audience to the 0xBet promotional offer

A post in which the web tells us that he lost $20,000 at a casino and advises everyone to get in to collect at least some of the money from the casino, arguing that new accounts are sure to be lucky

Bot: 

The bot was used to promote an offer from 0x Bet by sending out a message from the channel

Statistics on leads and offers: 

PrimeXBT – 33 registrations, 6 conversions with minimum deposit amount according to the terms of the offer, payouts: 3000$

0xBet – 169 registrations, 57 deposits, 19 deposits with min deposit amount for CPA, total earnings: RS – $103, CPA – $855

Bottom line: 

Despite a complicated scheme, the partner primeads.io managed to make a good profit. The success was probably due to exclusivity and non-targeting of the taken offers.

Time frame: 15 days

Spend: Approximately at a rate of $1320

Revenue: $3958

Net plus: $2638

Offer: 1 win betting

Traffic source: Social Bar;

GEO: India;

Affiliate – PrimeAds

Payment Model: CPA

Period of the advertising campaign – 7 days;

Advertising costs – $341;

Revenue – 1076,25$;

Profit – $735;

What is the Social Bar?

A little digression. Social Bar is one of the new advertising formats that appeared a little less than two years ago in the Adsterra advertising network (now similar formats are appearing in competitors as well). It’s something along the lines of an in-page push, but with the merits of traditional banner ads and pop-up videos.

Features:

• no strict requirements for the format of the creatives: it can be a standard banner or an imitation of a message, support chat;
• banner can be interactive – just right for the betting, you can run a mini-game;
• ads are well adapted for both desktop and mobile browsers;
• high resistance to AdBlock, the script successfully passes most ad blockers.
• The main argument is the high conversion rate. Social Bar looks as native as possible, it is not annoying. It also draws attention. Compared to conventional pushups, CR is an order of magnitude higher

  Choosing an offer

  There was no particular intention in choosing an offer. Our aim was to test Social Bar. We chose betting as a fail-safe niche. And India, as a country with a surplus of traffic, a huge audience of gamblers, and a steadily growing income level. The Indian segment of the Internet is booming. It is huge, and it is not being kept up by affiliate marketers all over the world.

  Targeting only on Android. Traffic only from certain states: Kerala, Karnataka, Maharashtra, Tamil Nadu, Andhra Pradesh, and Gujarat. These states are highly urbanized regions with high average incomes across India and a population of almost 300 million. It is home to megacities such as Mumbai, Gandhinagar, Surat, Bangalore, and Hyderabad.

  Strategy

  Now for the strategy, of course. Our strategy is based on a lot of cheap Indian traffic. Given the local rates on the advertising exchanges, we chose pay-per-click (CPC). After consulting with the manager, we set the price at $0.002 per click (⅕ cents). This is higher than average rates.

  . Gambling in India, as well as entertainment, is for the most part the prerogative of men. Even in big urbanized cities, women get housework instead of recreation. There are on average four times more Internet users among men than women in every age category. The bulk of the audience is mobile.

  The peculiarity of India is that men of any age are not averse to gambling here, whether they are 20 or 40, or 70. But the older generation is poorly versed in new technologies. And young people, for the most part, are poor and do not earn enough to play for money. But our aim is to weed out the unsuccessful audience.

  The setting by city, smartphone model and OS can help. Most of the average person in India uses Android. We decided to limit the display to devices below version 6.0. There is no point in considering older devices. Their conversion rate is low – for the most part, users of outdated models are not hooked on installing new apps for entertainment. It’s not necessarily a lack of money, although that too. Often wealthy people are in no hurry to change their phones. Anyone who has an old smartphone knows how quickly updates eat up memory.

  Creatives

  Now for the creatives. Here, too, India shows its heterogeneity. On the one hand, wages are gradually rising. On the other hand, it is still a poor country. And the main factor is that the caste system has been preserved here.

  People from lower castes have no chance of getting a high position with a good salary. There is no social elevator for them in principle. If you are not from a noble family, even if you are not wealthy, the only way to avoid the hard work of an ordinary worker or peasant is to seek success on the Internet. And online casinos or sports betting seem to many a good way to hit the jackpot.

  We have prepared creatives with targeting on the Android OS:

  A set targeting more affluent people with ads in the form of a mini-game, as well as enticing the audience with bonuses and drawings for valuable prizes. Aimed at users of Android 9 and above;

  The second set – prelends with schemes on how to beat a bookmaker with targeting for older versions of the operating system.

  Tests

  As we often tell you in our posts, affiliate marketing starts with tests. On the first day, we carefully monitored the campaign both in the ad network admin and via trackers. And based on the first results we made some changes.

  First of all, the creatives. We prepared about 10 different creatives, but the first day showed that their conversion rates were significantly different.

  We turned off all ads with low results, even those that were profitable.

  You don’t have to be afraid to delete and change your creatives. There will be no less traffic, but the CR, and the ROI, will grow noticeably with it.

  We kept the rate the same. For India, in the Social Bar segment, $0.002 per click was enough for good.

  And finally, filtering – we turned off channels with lower CTR and CR. It is difficult for us to say if these were inappropriate sites or if bots attacked them. But we left only the most converting sites, and there is enough traffic in India, even taking into account that the targeting was originally only for six states

  Results:

  in 7 days, we spent $341 on buying ads, which is how much we paid for 41 deposits. The profit was $735. We will be increasing budgets in the near future. Stay tuned! Join PrimeAds 

Offer: LEON CASINO

Traffic source: RichAds

Affiliate: Prime Ads

GEO: Canada

Payment Model: CPA

Outgo: $5,507

Revenue: $27,940

Profit: $22433

Offer

The author of the case chose Leon Casino offer for Canada and decided to drive traffic using a CPA model. The affiliate was paid $210 for First Time Deposit, the minimum deposit was $15

Affiliate Marketer has been working with push traffic for a long time, so there was no long thinking about the source. Pushes have traditionally performed well in conjunction with gambling and the situation is unchanged in 2022.

Canada was chosen as the GEO because of the high rate of the offer and its paying audience. It is no secret that tier-1 countries tend to have more players than tier-2-3 countries, although there are exceptions to the rule.

According to the research, 82% of online casino players in Canada are men, and 6 out of 10 residents are involved in some type of gambling activity. And 70% of players are between 18 and 39, while 47% are between 20 and 29.

The peculiarity of gambling in Canada is that it has 10 provinces, each of which sets its own rules. Therefore, it makes sense to target ads in those areas where gambling is not prohibited.

RichAds allows you to set up the targeting in a flexible way. First, you need to select the country, and then select the districts and cities. The list of allowed GEOs for each campaign is set up in a few clicks.

Creo’s

A special feature of the case author is that he uses icons rather than large images. This makes the split tests much faster.

The creatives used standard approaches: new message icons, balance checks, and free spins. In creos, make sure to use emojis that convey specific emotions: money, winnings, and satisfied emoticons. They can be added to the title and description but in doses.

People in Canada speak 2 languages, French and English. The author of the case skipped the french part of the country and used English in the creatives. In RichAds you can set up targeting by browser language to show creos to relevant users.

Affiliate marketer selected email opt-in type landing pages. There were several other options, but this format showed the best results. Single opt-in attracted users with the “Take the win” trigger, while the second one used spin + survey + mail subscription.

The email marketing platform Sendy was used to send out emails. It allows you to save money on mailings. By comparison, sending 10,000 emails costs $1, while niche leader MailChimp charges $200. Sendy uses Amazon’s SES technology, which allows you to track targeted actions.

Start

In the beginning, the affiliate marketer used the standard scheme with push traffic and didn’t use email marketing. Later he decided to use an additional engagement tool.

There are a few key parameters to pay attention before setting up a campaign:

1. Time targeting – users are usually active between 8 am and 10 pm.
2. Connection type – it is better to run separate campaigns for mobile and Wi-Fi users. For example, users with 3G can have a slow connection and you won’t get conversions.
3. Browser language. If your landing page is in English, you need to target your ads at users who have ENG set by default.

The process

After the first tests, it was decided to redirect 10% of the purchased traffic to the email-subscribing webpages, but even in this case, he managed to get a good result.

Collecting mailboxes allows to demonetize the audience. The affiliate marketers are left with a database of interested users and can re-distribute them in the future.

The email newsletter brought in 147 registrations, and 10 deposits appropriate to the conditions of the offer. This is an excellent result for 910 clicks.

Result

During the entire flush campaign brought in 463,000 unique conversions, 2,235 clicks and 127 leads worth $27,940.

Thanks by Primeads